CSR impacts on B2B marketing

If you’ve recently tried to get on the tender list any of Europe’s top 1000 companies you’ll be familiar with the question: ‘Does your company have a CSR policy? If yes, please provide evidence and a copy of the policy.’
Now tell me or your board of directors you’re not interested in CSR. This one issue [...]

Olympic sponsors say CSR is a key part of Beijing 08

We’ve reported before that brands are leveraging CSR to build brands and emotional engagement in new markets. China Daily is reporting: “Worldwide Olympic partner Samsung Electronics said CSR is one of the top reasons for its expansion in the Chinese market.” Read the article in full.
Samsung, Coca Cola and other brands have been building schools, offering vocational training [...]

Is CSR relevant? Do you have to ask

If your company is going to supply building materials for a new Bank head office (for example), they want to know where it’s come from, who produced it, what labour was used, was it sustainable, how much waste was produced, is it environmentally sound. If you can’t answer this, or can’t give the ‘Responsible’ answer? The [...]

Pick ‘n’ Mix approach to CSR

Whether its consumers in a supermarket or companies executives crafting strategy, it seems we are still content to pick ‘n’ mix the parts of CSR and being green that suits us.
 The Economic Times reports a recent McKinsey survey as showing that 60% of executives regard climate change as strategically important but one third said their [...]

CSR is a dimension of brand – because it’s a promise you make

CSR’s time has come. Consumers care about you being responsible in business – it’s now a vocal, deep down part of consumer engagement with brands. More than ever consumers are fully aware that choosing a brand reflects on them. 
Suggesting that corporate social responsibility (CSR) is too ‘pc’ as some marketers still imagine, just reflects the [...]

CSR Register launches to help businesses find charity projects

A new service for companies has been launched by the CSR Register to offer access to charity and community projects across the UK. 
The CSR Register is a brokerage offering companies, PR, marketing and event agencies, training and development firms and others access to hundreds of pre-qualified and readily available, ‘live’ community engagement projects and current worthwhile activities [...]