We’ve reported before that brands are leveraging CSR to build brands and emotional engagement in new markets. China Daily is reporting: “Worldwide Olympic partner Samsung Electronics said CSR is one of the top reasons for its expansion in the Chinese market.” Read the article in full.
Samsung, Coca Cola and other brands have been building schools, offering vocational training to rural communities in a social engagement programme. The paper suggests that companies are using the Olympic exposure to build their CSR profiles.
Social programmes offer the chance to give brands greater depth and all important emotional engagement between consumers and brands. Projects of all sizes contribute and consumers aren’t stupid. They log every instant and are becoming more and more aware on how to find out what companies are doing.
