Whether its consumers in a supermarket or companies executives crafting strategy, it seems we are still content to pick ‘n’ mix the parts of CSR and being green that suits us.
The Economic Times reports a recent McKinsey survey as showing that 60% of executives regard climate change as strategically important but one third said their companies “seldom or never considered climate change when developing overall strategy”.
Then there is the report from The Daily Reckoning in a great article by Glynn Davis about how consumers are picky about what they choose. He reports that “The Henley Centre found that while 34% claim to be eco-friendly shoppers, a puny 6% actually deliver on this when out shopping. And while an impressive 53% of consumers claim they buy Fairtrade products, the reality is that only 30% actually do so.”
